Outline for Visual Analysis

Title: A Visual Analysis of Emporio Armani Diamonds Advertisements

Thesis:  The advertisements use fame and physical appearance to appeal to the audience.

I. The elements used in the advertisements.

    A. The way the advertisements look.

       1. The use of black and white.

       2. Images used

       3. Layout of the advertisements

       4. Logo for Emporio Armani

   B. The people in the advertisement.

       1. Beyonce Knowles and Josh Hartnett

       2. Other people in the Diamonds for men advertisement and the exclusion of other people in the            Diamonds for women advertisement.

II. The intended audience of the advertisements.

    A. Who the advertisement appeals to.

         1. Women in the Diamonds for women advertisement

         2. Men in the Diamonds for men advertisement

         3. Young adults

    B. What the audience wants.

         1. Why they buy the product and what they hope to get out of it.

         2. What the audience values.

III. Cultural issues involved in the advertisements.

    A. Fame

        1. The importance of fame in society 

        2. The way the advertisement uses fame.

    B. Physical Appearance

        1. The importance of physical appearance, especially youth, in society

        2. Physical appearance of the people in the advertisement 

Conclusion: Fame and physical appearance, two things society values, are used in the advertisements to make the product appealing to the audience.