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Advertisment #1

    This is an advertisement for a cosmetic product made by Lancome. It is from an issue of Vogue magazine.  Older women are the target audience. It is not clear what the product is exactly but it comes in a bottle and would be used instead of having a cosmetic procedure. My guess is this product is for getting rid of wrinkles. The target consumer values beauty and wants to look youthful. The claim is that this product is just as good as a cosmetic procedure.

Advertisement #2

    This second advertisement is for face makeup by Laura Mercier. It appeared in an issue of Vogue and the target consumer is women. The women in the advertisement are in black and white. The product is advertised as something to enhance your skin. The women in the picture have the same gray skin. The image of the makeup placed beside them is in color. The makeup also is advertised to be in many colors for different skin colors. The consumer values her appearance and wants to enhance her skin. This product claims to enhance your skin. The images suggest that this product will make you beautiful and that your natural beauty will stand out against the gray.

Advertisement #3

    The third advertisement is for Moroccanoil and it appeared in Vogue as well. The target consumer is women who value their hair and want a product to make it look healthy and beautiful. The women in the advertisement are two young Caucasian women with light colored skin. One women has curled blond hair while the other has straight brown hair. These women are an indication of who uses the product or who the product is aimed towards. The claim of this product is that by using it you will have beautiful healthy looking hair.